Gufram was founded by the Gugliermetto brothers in Turin, Italy, in 1966, and soon became famous in the Italian design field for its radical design style characterized by pop art aesthetics: works with the soul of pop, cynicism, subversion of tradition, breaking through forbidden areas, and deliberate "anti-design". In 2016 50th anniversary celebration of Gufram became a landmark event in the global design push of Gufram.