From March 12th to April 15th, 2024, Global Design Distribution (GDD) presented a curated pop-up store for the Italian glassware brand ICHENDORF MILANO at Hangzhou OōEli Art Park, a breathtaking project envisioned by the renowned architect Renzo Piano. Teaming up with B1OCK Concept Store, a prominent multi-brand retail hub nestled within OōEli Art Park, the ICHENDORF MILANO pop-up store served as a vibrant ode to the spring season.

This event offered visitors a chance to indulge in a distinctive shopping journey, immersed in the translucent orange hues that epitomize the essence of spring. Situated in Hangzhou, OōEli Art Park, meticulously crafted by the Pulitzer Prize-winning architect Renzo Piano, stands tall as a bastion of creativity and cultural richness. Its fusion of art, commerce, workspace, and recreational facilities renders it a must-see locale for both locals and tourists alike.

Photograph by YiQuan Xiong, YiGang Cai

Photo edited by YiGang Cai

Video shooting by YiQuan Xiong

Video edited by Jingyan Zhou